Partners with ARC to debut cherished beauty brand in South Africa
Kylie Cosmetics, the transformational global beauty brand founded by Kylie Jenner, is proud to announce the highly anticipated launch of the brand in South Africa, marking a significant milestone in its global expansion. This much-anticipated launch gives South African beauty enthusiasts access to the same high-quality, trendsetting products that are cherished by millions worldwide. In collaboration with ARC, Kylie Cosmetics debuted online and in stores across South Africa on April 20th, 2024.
“I am so excited to launch Kylie Cosmetics in South Africa and share my collection of makeup products that I use and love with all of my fans there,” said Kylie Jenner, Founder of Kylie Cosmetics.
Among the products that are available are Kylie’s iconic MATTE LIP KITS, KYLASH VOLUME MASCARA, and the latest POWER PLUSH LONGWEAR FOUNDATION, boasting an extensive range of 40 shades tailored to cater to all skin tones. In 2015, Kylie Jenner embarked on her beauty business with the launch of Kylie Lip Kits – a collection of three liquid lipsticks with corresponding lip liners. Since then, Kylie, supported by Global beauty powerhouse Coty has continued to expand her beauty empire around the world in over 50 countries, and across eye, complexion, and countless innovations in lip. The beauty line is carefully crafted with clean formulations and vegan ingredients that deliver on-trend, high-quality, high-pigment, and high-performance products that fans around the world have come to love.
About Kylie Cosmetics
Inspired by her love for makeup and passion for business, Kylie launched her cosmetics brand, Kylie Cosmetics in November 2015. The debut product, the Kylie Lip Kit, sold out in less than a minute and Kylie’s direct to consumer retail concept disrupted the beauty industry. Her eCommerce site KylieCosmetics.com is now one of the most successful online stores in the world today and in March 2019, Kylie Cosmetics was recognized by Fast Company as one of the ‘The World’s 50 Most Innovative Companies’ for “authentically connecting with an entire generation.” In 2020, Coty acquired 51% of Kylie’s beauty brands with a focus on jointly building and further developing the beauty business into a global powerhouse brand. In July 2021, Kylie announced the relaunch of Kylie Cosmetics as clean and vegan, with first-time global availability through select brick-and-mortar retailers such as Harrods and Selfridges in the UK, Douglas in Europe, and Mecca in Australia along with a new Direct-to-Consumer website where consumers can shop both Kylie Skin and Kylie Cosmetics.
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. We serve consumers around the world, selling prestige and mass-market products in more than 125 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to protecting the planet.
About ARC
Born from a love of beauty, ARC opened its doors in South Africa in 2021 – the first and only store dedicated to beauty. ARC is for the new generation of makeup, skincare and fragrance lovers and now with 9 stores across the country, they continue their mission of responsibly creating an inclusive world of beauty, offering the widest selection of the world’s most-coveted brands, through which they aim to empower identity, inspire individuality and emphasize being comfortable in one’s own skin. As a modern luxury retailer, they have strategically partnered with Clicks Clubcard, Payflex, and FNB eBucks to make beauty even more accessible.
ARC – For the LOVE of Beauty.