Following the launch of 2019’s Urban Hero, Jimmy Choo is proud to introduce Urban Hero Gold Edition, a sophisticated new member of the Urban Hero family and a fresh ode to the mysterious and confident Jimmy Choo Man. Rebellious yet creative, sophisticated and daring. The Urban Hero takes the city as his canvas and the veil of night as his playground.
And though he’s as unimpeachably elegant as his predecessor, the Urban Hero Gold is also multifaceted – a man of contradictions and contrasts who openly embraces a free and fluid approach to life. This alluring sense of duality is reflected both in the juice and in the bright golds and deep blacks of the bottle – hues inspired by the vibrant paints used by the world’s most talented street artists.
There is a boldness to the Urban Hero’s approach, a dynamism perfectly in step with our changeable times.
Crafted by celebrated nose Juliette Karagueuzoglou, Urban Hero Gold Edition is a woody oriental fruity eau de parfum which stands in bright contrast to its sensual predecessor.
Imbued with unique and enticing top notes of pineapple and blood orange, the bitterness of the latter helps to offset the balsamic sweetness of soothing lavandin and rich tonka bean at the heart. Finally, Urban Hero Gold Edition dries down into a smooth, sophisticated base of sandalwood and moss.
TOP NOTES: blood orange, pineapple, basil
HEART NOTES: lavandin, tonka bean, ambertonic
BASE NOTES: sandalwood, moss, musks
Smartly reflecting the freewheeling dynamism of the fragrance itself, the bottle and box design for Urban Hero Gold Edition take the canvas of the city streets as their cue. Where the aesthetic of the original Urban Hero mirrored the clean lines and hard edges of refined metropolitan spaces, the boldly contrasting graffiti golds and high shine blacks found on both the bottle and box of the new fragrance are imbued with a distinctive sense of youth and vigor.
The logo inspired by the street art found in all of the world’s most vibrant urban spaces, develops the notion of Jimmy Choo’s Urban Hero, vaulting him into a new creative realm.
Jimmy Choo’s new Urban Hero Gold Edition is a sophisticated fragrance with a fiercely creative heart. A scent of contradictions and contrasts where night meets day, elegance meets edge and art meets life.
Available at Dis-Chem, Foschini, Truworths stores.