A new kind of movement swept through Cape Town — one that began on the mountain and ended on the city streets. Earlier this November, global performance pioneer Salomon introduced its Invented ReInvented Sportstyle range to South Africa, unveiling it at THK Gallery in Zonnebloem, Cape Town.
Blending performance, design, and culture, Salomon’s Sportstyle category marked the brand’s evolution from alpine innovation to urban sophistication. The collection celebrated movement in all its forms — from trail running to creative expression — redefining how technical craftsmanship lives within the world of contemporary design.
“Sportstyle represents the evolution of Salomon’s philosophy, bringing our mountain heritage into the language of modern design and creativity,” said Lee Besnard, Managing Director of Salomon South Africa. “Cape Town’s unique balance of nature, art, and culture perfectly reflects what this category stands for: connection through movement.”
Already a mainstay in performance retail across Centurion, Sandton, Durban, and Cape Town, the Invented ReInvented launch introduced South Africans to Salomon’s next chapter — one that stepped confidently into fashion and culture. Globally, silhouettes like the XT-6 and ACS+ had become cult icons, spotted on figures such as Rihanna, Bella Hadid, and DJ Khaled.
Released in limited quantities and exclusively through Archive and salomonsports.co.za following the reveal, the collection captured the brand’s journey from the French Alps (since 1947) to the streets of today — a meeting of sport, style, and creative reinvention.
The Cape Town launch was more than a product unveiling — it became a cultural moment. A space where design met movement, where performance became art, and where Salomon continued to redefine what it means to move differently.
Where to Find Salomon Sportstyle
Available exclusively at Archive and salomonsports.co.za.