JARDIN IMAGINAIRE
This season, Ammy Drammeh – Global Makeup Creative Partner and member of the COMETES COLLECTIVE – infuses a solar, almost magical energy into CHANEL makeup.
Steeped in the hues of luxuriant nature, her incredible maze of colour designed for the SUMMER 2024 MAKEUP COLLECTION is rich in varied shades and imaginative nuances.
Portraying a JARDIN IMAGINAIRE unlike any other, each creation is an adventure and an invitation to give in to reverie and slip into the dream of a certain midsummer night…
THE SUMMER OF ALL FANTASIES
Imagine a fantasy portrayal of nature and an audacious collection in vibrant colours. Electric greens, luminous oranges, fuchsia pinks and violet blues. Remember the flowers of summer gardens, the colourful fluttering wings of butterflies gathering nectar. Picture a fictional world in which extraordinary creatures and fabulous flora blossom in delightful phantasmagorical colours.
In her JARDIN IMAGINAIRE, Ammy Drammeh conveys the colours of the most spectacular flowers in makeup. Drawing inspiration from the best utopian fictions of vivid, striking fauna and surprising auras, she creates a surreal world with a thousand and one glimmering lights.
“I wanted to build a bridge between reality and fiction. I was inspired by fairy tales and stories that describe nature as an enchanted place saturated with colour, where flowers resemble jewels and where harmonious light reflects the most surprising textures. I wanted to add unexpected vibrant nuances and treat each colour like a tool, to be used with skill.” – AMMY DRAMMEH
THE COLOURS OF ALLURE
With this intriguing floral palette, it is Ammy Drammeh’s turn to affirm a certain notion of allure. After Valentina Li’s ocean blue for the SPRING 2024 collection, and Cécile Paravina’s monochrome for OMBRE ESSENTIELLE, Ammy Drammeh’s JARDIN IMAGINAIRE expresses the poetry in each colour and imparts a certain spirit and symbolism to each one.
“Personally, I see colour as allure. It can’t be explained. Choosing a colour is very spontaneous, very intuitive and very natural. There is something magical, intangible and inexplicable about the process. Colours define our allure every day, sometimes without us even realising it.” – AMMY DRAMMEH
More than ever before, colour at CHANEL becomes a means to explore and express one’s personality in a multitude of possibilities, providing the freedom to reinvent oneself as frequently as desired.
“Ammy’s collection provides a new way of thinking about colour in makeup. It is a dream-like garden, a utopian summer’s day. All the colours in the collection are as sparkling as they are vibrant, which I find really inspiring.” – VALENTINA LI
“JARDIN IMAGINAIRE calls for experimentation. I can easily imagine looks that give the impression of blending into nature, as though the eyes and lips were transformed into flowers.” – CÉCILE PARAVINA
DREAMY STYLO OMBRE ET CONTOUR
“With this collection, I wanted to provide the opportunity to be free and to wear the colours that resemble us. For this season, I wanted to dress the STYLO OMBRE ET CONTOUR in imaginative, ultra-audacious shades.
They make it possible to create numerous makeup looks really easily. They provide the opportunity to feel confident and have fun with colours that one might not dare to wear on an everyday basis.” – AMMY DRAMMEH
ENCHANTING EXCLUSIVE COMPLEXION CREATION BLUSH AND HIGHLIGHTER DUO
GOLD AND PEACH
“For this first powder colour harmony, I chose two warm colours that evoke the sunset. They highlight the complexion, while also providing a natural healthy glow with a subtle tan thanks to the coral blush.” – AMMY DRAMMEH
LIGHT AND BERRY
“This second creation was inspired by the colours seen in certain summer flowers such as dahlias. The highlighter contains pink pearlescence for an iridescent result on the skin. As for the blush, it is a matte fuchsia pink that suits all complexions really well.” – AMMY DRAMMEH
SPARKLING BAUME ESSENTIEL
MOONLIGHT KISS
“The Moonlight Kiss shade is a rose gold that adorns the cheeks with a radiant, luminous glow. A multi-use colourway ideal for every day, it can be worn on the tops of the cheekbones as well as on the browbone, the nose and the inner corner of the eyelids.” – AMMY DRAMMEH
SOLAR GLOW
“Solar Glow is a surprising coppery bronze. On darker skins, its warm nuances elevate the complexion. On lighter skins it highlights the skin with a tan sheen that is perfect for the summer season.” – AMMY DRAMMEH
SHIMMERING LE VERNIS
RÊVEUSE
“A metallic golden green that stands out on the nails. This shade was inspired by the fantastic colours of the insects found in certain tropical forests.” – AMMY DRAMMEH
SONGE D’ÉTÉ
“A rosy, pearlescent topcoat to wear alone or over colour to give it an entirely different dimension.” – AMMY DRAMMEH
FAUN
“A rich, easy to wear brown with a depth of colour that conveys the entire spirit of this collection.”– AMMY DRAMMEH
Available in CHANEL fragrance and Beauty Boutiques ( Sandton City, Gateway, V&A Waterfront, Menlyn) mid-August.
THE COMETES COLLECTIVE MANIFESTO
“If you’re sad, add more lipstick and attack.”* It is undoubtedly the most beautiful signature of Gabrielle Chanel and the guiding philosophy of CHANEL Makeup. It reflects the audacity, strength, and freedom of womanhood in all its nuance, uncompromising and impossibly alluring all at once.
At CHANEL, choosing a lipstick means daring to tell one’s story, embrace one’s vulnerability, and unleash one’s desires. A single lipstick can makeup one thousand faces in one thousand different ways. The red imprint it leaves behind suddenly becomes the most beautiful expression of who you are and the power that you wield. Even if unseen, it is a reminder of just how remarkable you are.
At the House of CHANEL, colour lives a life far from artifice. Colour is an idea.
Red becomes a splash of grandiosity. Wear black like a point of view. Dream the most spectacular dreams in blue. Finally, everyone will be able to enjoy these fabulous tools of self-expression, revealing all the aspects of their personality when and how they wish.
The House of CHANEL offers an infinite field of creative possibility where we will translate our free, almost jubilant makeup vision, reinventing colours and playing with texture. It is where we will imagine the future of beauty, using the tools at our disposal in innovative and unprecedented ways. In joining its ranks, we are invited to wear the many hats of our profession, from those of artist-creator and artist-dreamer to those of artist-technician and artist-innovator. Nothing is offlimits. Our responsibility is to dare.
We will revisit House icons. We will hold new dialogues between essential colours and the boldest of hues. We will orchestrate new symphonies of shades. We will continue to cultivate the House’s taste for experimentation, operating through the lens of our own artistic influences and our shared vision for the beauty of tomorrow, all while respecting CHANEL’s hallmark elegance. That is the opportunity we have been so graciously offered, one we will pursue to its fullest extent, in collaboration with the CHANEL Makeup Creation Studio.
What is our vision of beauty? May it be the liberator of infinite creativity, and may makeup be its universal language and colour, its words charged with life and emotion.
Because what is more beautiful than caring about and daring to be oneself?
COMETES COLLECTIVE
Ammy Drammeh, Cécile Paravina and Valentina Li
* “If you’re sad or heartbroken, make yourself up, dress up, add more lipstick and attack.” (Gabrielle Chanel)