Featuring innovative Diamant d’Avant-garde technology and a disruptive design, TAG Heuer has released the Carrera Plasma, a timepiece signifying a new way of mastering design and the play of light with the material. At the same time, the versatility of lab-grown diamonds provides unbounded creativity.
“We want to create a new and breathtaking vision of mastering carbon and diamond design as well as cutting-edge light effects. This is an innovation that has long been planned and introduces just our opening chapter of a long story being created,” said Frédéric Arnault, CEO of TAG Heuer.
The genuinely revolutionary TAG Heuer Carrera Plasma Diamant d’Avant-Garde is an engineering masterpiece showcasing new possibilities in aesthetic and technical excellence, thanks to pioneering advancements championed by the Swiss luxury watchmaker in the field of lab-grown diamonds. To push the avant-garde even further, the company crafted a spectacular crown at 3 o’clock entirely from diamond.
The case is predominantly made of sandblasted anodised aluminium, resulting in a perfect complement to the material’s lightness and colour and the diamond’s strength and purity. In addition, the 44 mm item features lab-grown diamonds, while the dial features embellished indexes. The diamond effect on the polycrystalline diamond dial plate is a sum of crystals grown as one, generating yet another one-diamond morphology. The case is coupled with an elegant black leather strap with black stitching and a black titanium grade 2 ADLC-treated clasp for an even bolder look.
The TAG Heuer Carrera Plasma is powered by the firm’s Heuer 02 Tourbillon Nanograph movement. For more information, visit the brand’s website here.