Over the past two years, behind closed cellar doors and in the historic Manor House, the Morgenster team have been hard at work, planning every detail of their re-launch in a move that continues to honour the timeless traditions and unwavering quality the estate is so renowned for, all the while embracing generational change in an exciting evolution for Morgenster Estate.
The family-owned estate is committed to the future and see this rebrand as the perfect opportunity to modernize and bring the brand-story full circle into a new era, whilst building on their legacy and introducing Morgenster to a wider audience who can grow with the estate.
The innovation continues throughout the farm and into the vineyards, where sustainable efforts are being prioritized by the talented young woman and winemaker, Yolande van Staden, heading the team and under the mentorship of Christopher Keet.
Focused on the future and with a vision that is cemented through a united Mother-Daughter team, passionately propelling Morgenster into a new era, this is the first of many exciting future developments for this family-run estate.
Patrons of the brand will see the symbolic star ‘Morgen ‘ster’ in the new logo design, showcasing the Morgenster ‘M’ and the famous ‘Morning Star’ in an exciting design shift into modernity for this iconic estate. When asked on the intention behind the change, Federica Bertrand has this to say:
“Our focus was to revisit our origin, allowing us to get to the true essence of our brand image and story. The new design is minimalistic and modern, allowing the exceptional quality of the wines to speak for themselves.”
The Reserve Collection is Morgenster Estate’s crown jewel, showcasing both an elegant Bordeaux-style red and white blend, the epitome of their perpetual pursuit of excellence and the result of both nature and nurture.
Lourens River Valley has a new identity and is a true reflection of the estate’s unique terroir. Masterfully crafted, it’s the perfect blend to celebrate the everyday joys of life.
There is also a new tribute range of The Italian Collection wines planned for founder Giulio Bertrand and in true Italian style it is created with the intention of celebration. A way of honouring the immense legacy and pioneering vision of Morgenster’s founder, this range has new life breathed into it and is the ultimate passion project for the entire team.
Realising and acting on opportunity for growth, combined with youthful energy and incredible drive from the women-led team who continue to steer the estate forward, with the focus remaining on quality at the very core of the Morgenster brand.
“We strive for quality in every aspect at Morgenster Estate and we are unwaveringly committed to preserving our hidden gem in the heart of the Helderberg. From our sustainably focused farming efforts, to communication, relationships, and ultimately how we manage our greatest assets – our people, and of course, our nature.” – Federica Bertrand.